GENERAL INFO
All seminars are held at our
facility at 649 North Horners Lane in Rockville, Maryland. On-site visitor parking is available to all seminar guests. EU University is located close to the Rockville Metro stop on the Red Line, and shuttle service is available free of charge for anyone who indicates they plan to arrive by metro. You can receive regular program updates via email if you are a current customer, have registered for a seminar or have opted-in to receive these updates.
EU University typically offers several classes in both the fall and spring months that cover
a wide variety of current topics. Sessions generally last 2½ to 3 hours and are given on Tuesdays or Thursdays. Attendees are welcome to stay after each class to discuss specific needs with the speakers, enjoy a complimentary lunch, and take a tour of our facility.
POPULAR SEMINARS INCLUDE:
Direct Mail 101 - The basics of direct mail for beginners
Direct Mail 202 - Advanced direct mail techniques and campaign planning
Paper Primer 101 - The basics of paper, including environmentally-friendly options
Variable Data Personalization - How to develop highly relevant direct mail
Focus on Lists - List selection and targeting tips
Best Practices in Email Marketing - Do's and don'ts for effective email communications
Implementing a Cross Media Campaign - Steps to creating an integrated campaign with personalization in direct mail, email and on the internet
