Tune Up Your Marketing Tools

What can associations and nonprofits marketers do to make mature products seem fresh and new? Tune up your marketing ideas and take a look at four strategies that can drive membership development and retention in sophisticated directions.

What’s inside

A few companies experiences with using personalization, cross media and variable print data to get the results they were looking for.
  • Variable Means Personal and Customized
  • Cross Media and Personalized URL's Hit the Trail
  • The Single Message Behind Web-To-Print
  • More Cross Media Maps the Way
  • Data Appending Divides, Multiplies, and Conquers