Ten Steps To Get Your Direct Mail Program Off The Ground
Here’s a simple 10 step guide to planning a direct mail program from start to finish. If you’re new to direct mail and struggling with where to start or if you’re a seasoned direct mailer and would like make improvements to your direct mail program, then this guide is for you. Learn how to build a program that’s easy to execute and evaluate. Ultimately this guide will help you initiate a campaign that will evolve and grow your business.
This guide will help you initiate a campaign by helping you with:
- Selecting your audience
- Determining an offer
- Mail formats
- Mail considerations
- Evaluating the results