Tailoring Your Messages: A Guide to One-to-One Direct Mail Marketing

Targeted direct mail messaging works, and this nine-step guide will point direct mail marketers in the right direction to develop a sound targeting strategy. Successful one-to-one messaging demands a certain amount of calculated risk and a large measure of careful planning. This guide will walk marketers down the path of improving their direct mail targeting with smart personalization methods in the right campaigns. Before undertaking your next direct mail project, read this to help you decide if one-to-one messaging principles can be creatively applied for maximum results.

What’s inside Learn how to push direct mail campaigns toward true one-to-one messaging with steps that will reduce risk and greatly improve the chances of success. These include:

• Evaluating your direct mail project
• Defining your goals
• Seeking buy-in
• Developing a plan
• Creating the campaign
• Assessing results