Acquisition Mailings Benefit from Personalized URLs

This is a case study about Barbour Publishing and one of their direct marketing needs – to consider trying something new by using a cross media campaign with personalized URLs. The publisher wanted to determine if offering pURLs to simplify the online experience would help build sales within the company’s Mystery Book of the Month Club. Find out how Barbour Publishing and EU Services worked together to get the results that "pleasantly surprised this publisher.