7 Magic Numbers To Impress The CFO
Direct marketing is about measurability and performance. We'll show you ways to collect good, accurate data and help to ensure your direct marketing program is set up to return the information needed to track progress and prove that your efforts are worth the investment.
A few DM tricks that will help you track you’re your progress and prove that your DM efforts are worth the investment, including
- The Seven Magic Numbers
- Design a Meaningful Key Code
- Build and RFM Table
- Calculate Return on Investment
- Calculate Customer