13 Ways to Drive Emotions

Decades of research have shown that human beings are guided by emotion and, in many cases, unaware of its effect on their decision making processes. This resource points out ideas that can help direct marketers take advantage of every opportunity to leverage emotion to maximize the effectiveness of their message within a direct mail package. Today, controlled testing is more critical than ever for direct mail marketers. Pushing the envelope and testing new ideas by exploring ways to use these emotions to enhance your messaging is smart marketing.