Resources

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    13 Ways to Drive Emotions

    Decades of research have shown that human beings are guided by emotion and, in many cases, unaware of its effect on their decision making processes. This resource points out ideas that can help … more

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    6 Tips to Cut Cost in Direct Mail Programs

    Direct mail has proven to be one of the most cost-effective one-to-one marketing channels available. In a down economy, many organization choose to cut or even eliminate marketing programs. But those … more

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    7 Magic Numbers To Impress The CFO

    Direct marketing is about measurability and performance. We'll show you ways to collect good, accurate data and help to ensure your direct marketing program is set up to return the information needed … more

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    8 DM Projects Where p-URLs Fit

    One of the golden rules of direct marketing is to always include a response device in every message sent to your audience. We'll show you how using a personal URL as a reply device is a powerful tool … more

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    Benefits of web-to-print

    As marketers, are you called upon to help those in your organization order promotional materials such as brochures, postcard self mailers, business cards, etc.? Learn about EU Services web-to-print … more

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    Calculating Production Quantities

    Do you want to make sure you mail to all of the people on your mailing list? In this guide we will explain to you why overs are important and what processes can generate spoilage. In addition we … more

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    Co-Palletization for Postal Discounts

    The most frequently asked questions and answers about co-palletization. Learn how you can take advantage of postal discounts that can possibly net an average savings of $10 to $20 per thousand. … more