Direct mail has proven to be one of the most cost-effective one-to-one marketing channels available. In a down economy, many organization choose to cut or even eliminate marketing programs. But those … more

Direct marketing is about measurability and performance. We'll show you ways to collect good, accurate data and help to ensure your direct marketing program is set up to return the information needed … more

One of the golden rules of direct marketing is to always include a response device in every message sent to your audience. We'll show you how using a personal URL as a reply device is a powerful tool … more

Big Dee’s Tack & Vet Supplies is a catalog and online retailer that specializes in merchandise for horsemen. They have a very loyal client base, and wanted to improve the customer … more

This is a case study about Barbour Publishing and one of their direct marketing needs – to consider trying something new by using a cross media campaign with personalized URLs. The publisher … more

A prominent association was faced with a dual challenge - register members for their annual conference and get more targeted conference material into their members' hands. This case study describes … more

As marketers, are you called upon to help those in your organization order promotional materials such as brochures, postcard self mailers, business cards, etc.? Learn about EU Services web-to-print … more

Connect your direct mail marketing program with your mobile marketing efforts using QR codes. These quick response codes can be applied to any direct mail package carrier or internal content to drive … more