Package Improvement
View your direct mail campaign in a whole new light. EU Services ensures your direct mail packages are at their best from the inside out. Our risk-free Package Improvement Program helps revive your direct marketing efforts with cost-effective suggestions or innovative package ideas to improve your ROI.
We provide this program as a service to you at no cost. Our team of experts will analyze your current package design to see where you can make improvements.
EU Services' Package Improvement Program consists of three easy steps:
Discovery Our creative development team can explore one direct mail package or your entire program. Provide us with samples, program history, goals and costs or budget and we’ll sort it out.
Development We will assess your creative, consider your data, apply best practices from the industry, and develop a budget-conscious format and tactics to improve your results.
Presentation We’ll present you with ideas and production expertise to improve your direct mail efforts based on your comprehensive program. Our suggestions can include recommendations for:
- Package format and creative design
- Product efficiency and postal considerations
- Personalization and versioning techniques
- Concept development for personalized images and variable data printing
For clients who also need design assistance to implement our ideas, EU Services can provide full-service execution of direct mail from creative services through production.
Customer Testimonial
“Friends of the National Zoo has worked with EU Services for more than 20 years. Their expertise is evident at all phases of project execution, from providing recommendations that have saved us money and resources, to suggesting creative ways to generate higher response rates. With their incomparable customer service, communication, project management and responsiveness, EU Services is the embodiment of what we look for in a vendor.” - Michelle Staudenmeier
Advertising and Brand Manager
Friends of the National Zoo
Design
Creative design mixed with direct mail science. When customers need help deciding what to mail, we can determine package format (like an insert package versus a two-way mailer), alternative specifications for an existing format, more efficient production methods, and designs to meet each client’s unique direct mail needs.
How you benefit from our creative service team
The production expertise of our creative staff reduces the likelihood of disruptions in your mailing by ensuring each package is designed with the proper specifications for print and mail regulations.
Our creative staff works closely with the estimating department to design package formats that help lower postage and production cost.
EU Services is on the cutting edge direct mail technology allowing our creative staff to integrate your direct mail campaign with online media, provide a more relevant message and add automation to your campaign.
Our design products and services include:
- Template Guides: For clients need a print ready template to use as a guide when preparing their art files for production
- Design: When a client wants EU Services to make creative decisions or take their creative direction in executing the design. We can execute layout and design services for simple to complex direct mail and print projects, including:
- Flat Self-Mailers
- Folded Self-Mailers
- Two-Way Mailers
- Insert Packages
- Printed Premiums
- Email Components
- Landing Pages
- Variable Images
- Individual Package Components