Categories: Cross Media, Package Improvement, Promotional

The rapid adoption of smartphones has led to an explosion of QR codes as a convenient way to link the physical world of print to the virtual world of immediate information.

A recent statistic, based on a data collected by The Direct Mail Man stated that, “Even though QR Codes are meant to appeal to people on the go, nearly 60% of QR codes are scanned at home”.

This offers a huge opportunity for marketers to start integrating QR codes into their direct mail campaigns, if they have not done so already.

Direct Marketing IQ cited a study, conducted by a Maryland based marketing agency MGH, that found offers and calls to action are the No.1 reason recipients scan QR codes. To purchase and read the full report visit: www.directmarketingiq.com

When developing a QR code advertisement or campaign, some standard questions need to be asked:

• What’s in it for the recipient?
• How will the recipients experience with the company, brand and product be enhanced?

Bridging the Gap with QR Codes
Focused on practical advice on leveraging QR Codes in Direct Mail. Includes strategic advice and production advice.

In addition to the above questions being answered it is important for a QR code campaign to be thoroughly tested prior to launch. A variety of code reader apps and mobile devices should be used to ensure the code scans correctly for the recipient.

Go beyond the press sheet and give the recipients of your advertisement or direct mail campaign a QR code experience that will live up to its expectations.

To read more about QR code best practices, download EU Services free resource, Bridging the Gap with QR Codes: From Direct Mail to Mobile Marketing.