Growing Data into Dollars: Data Analytics are Key for Successful Direct Mail Programs
Tuesday, April 17 from 10:00 a.m. - 12:00 noon This all NEW course for EU University will show you how to make the most of the customer data you’ve been collecting and were unsure how to use. You will learn how leveraging your data will allow you to segment your audience into groups to find the most profitable characteristics. This technique will help you find leads who will be more receptive to your offer and allow you to create relevant communications that generates better results and cost savings.
Come prepared to walk through the process and receive real case study examples that have helped organizations improve their marketing efforts.
EU University is located onsite at EU Services in Rockville, MD.