Categories: Direct Mail Production

With Variable Data Print (VDP), words aren’t the only part of direct mail that can be tailored to the recipient. Pictures, too, can be “made to order.”

For example, letters in a customer’s name might appear on a series of cue balls lined up on a pool table. Your recipient’s initials might appear on a thank-you card amid a pot of flowers or even show up carved in a tree. With variable data imaging, possibilities abound…

Variable Imaging Tips & Tactics
This article includes basic tactics and advice on using variable imaging on your campaigns

• Use a variable image to reflect a customer’s most recent purchase.
• Embellish greetings and invitations with imagery that says, “We know you.”
• Put your customer’s name under a magnifying glass (literally).
• Emblazon your customer’s name across a boat, an airplane, a race car.

Variable imaging may sound “gimmicky” but it’s actually a direct marketing workhorse: It’s emotional; it gets noticed; it gets opened; sometimes it even gets saved and posted on the refrigerator.

Curious? EU has a host of variable imaging templates from which to choose. One is right for your project, so take a look at www.euservices.com/gallery.