Categories: Direct Mail ProductionIf your organization has tried the go-it-alone approach in the past, you might wonder what specific help you should expect if you decide to use a production company for your next campaign. In an earlier blog, we shared the first four of 12 delicious extras that every direct marketer should expect from a production partner. Here are four more! 5. Industry Awards and Peer Recognition. Yes, awards do mean something. Your production company should have been recognized by an industry trade group or two. 6. Customer Service. Everybody talks about customer service, but what does it mean? Quickly returned phone calls and e-mails, polite and respectful communications, a willingness to take responsibility when mistakes happen, and loyalty to you. A direct marketing production company should be able to apply industry knowledge and experience to your business and should continue to stay in touch without being intrusive. 7. Free Advice. That's right, your production partner should be thinking about you and your needs: offering suggestions, proposing alternatives, finding ways to save you money, explaining technology, and calming your anxieties. 8. Experienced Customer Service Reps (and maybe a few gray hairs). Some sales and customer service reps have been in the direct marketing business for years. They may have even held a position similar to yours. They've seen a lot and they know where the potholes hide. There's not much you can't ask them, and if they don't know answers, they know where to find them. Why work with anyone else? EU recently won a Gold RAVE Award for Excellence in Customer Satisfaction. Based on its performance in the eKG Quality Competitive Index, a survey circulated among printing company customers for 15 years, EU Services achievement marks the company as being among the best in the industry. Watch for Part III, “Four Final Favors Your Direct Mail Production Partner Must Bring to the Party.