Categories: Cross Media, Direct Mail Production

As they say, results may vary, but it’s hard to dispute the consistently impressive ROI earned through variable data printing. If you’re a direct marketing manager contemplating a more personalized approach for your next campaign and you need a few examples to impress the boss, read on…

1. VDP success is enjoyed by many sectors, from travel to education. La Salle Academy used a VDP self-mailer for an alumni fundraising campaign and increased the average donation by 67 percent.
   Source: The Print on Demand Initiative. La Salle Academy, 2010
2. A restaurant franchise used VDP to create customer cards printed with a unique URL and drew a 27-percent patron response.
   Source: The Print on Demand Initiative. Beef O’Brady’s. 2010
3. A municipal federal credit union used VDP postcards to drive $1 million in loan activity and achieve an ROI of over 2,700 percent for the first year of interest income.
   Source: The Print on Demand Initiative. Wallingford Municipal Credit Union. 2010
4. Combined with p-URLs, email, and telemarketing, a local travel club found that VDP data and imagery boosted bookings and membership.
   Source: The Print on Demand Initiative. CLUB ABC Tours Travel Campaign, 2010
5. VDP plus cross channel marketing earned Hershey Entertainment and Resorts 17 percent higher revenue and 10 percent more bookings.
   Source: DM News: July 27, 2009.

Takeaway: You owe it to yourself and your organization to calculate the possibilities in variable data and cross-media marketing campaigns. We’re here to help!