To register for any of these sessions as soon as they become available,
we ask that you select your seminars of interest below and submit a request for a
personal registration form link.
Last Fall, DM101 gave you a basic understanding of the ins and outs of a direct mail campaign. Now it’s time to attend DM 202 and plant the seeds of that knowledge to help you develop the strategy, creative, production, execution and follow-up to cultivate a successful direct mail campaign.
Before you start your next direct mail campaign, ask yourself these key questions: What are your goals and objectives? How will you measure success? What creative strategy will help you meet these goals? DM 202 will improve your understanding of the customer/donor cycle – from acquisition through retention. Learn when to test and what to test. Find out how to cut costs, improve your ROI and increase lifetime value.
This intermediate session is intended for those who attended the DM 101 seminar offered in the Fall and those who have some experience in direct mail. It is presented by Nancy Freeman, Senior Account Executive at EU Services with over 30 years of experience in marketing and direct mail.
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Do you have a direct mail program that is no longer performing as well as it should? Have you noticed all the studies about relevant variable data printing (VDP) boosting response, but don’t know how you would start without blowing your budget? Then this session is for you.
Discover how to make a gradual change over to a variable data format or start from scratch. Learn who should be on your planning team, how to get a project moving, and how to develop a phased plan for successful implementation with the least risk and most benefit. This hands-on session will bring together the marketing, data, design and production perspectives vital for concept development through project planning and execution. Cindy Kilgore, Manager of Creative Development for EU Services, will head up our panel of experts from the various disciplines needed to ensure each project is a success.
Who Should Attend: Marketing Managers, Data and Production Specialists, Creative Directors and Designers
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A beautiful garden can quickly be overtaken by weeds if left unattended, much like a potentially successful direct mail campaign can be overrun by unexpected expenses that can destroy your ROI. This hands-on seminar will teach you how to avoid many production decisions that could result in unintended expenses and unpleasant surprises.
Be prepared to roll up your sleeves and work as you help uncover common and not so common budget busters in the production of your direct mail marketing packages. This session is presented by Nancy Freeman, Senior Account Executive at EU Services with over 30 years of experience in all facets of the direct mail industry. You can’t afford to miss these cost saving tips!
Who Should Attend: Project Managers, Marketing and Communication Managers, Graphic Designers
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