Promotional
USPS Announces New Mailing Promotions for 2013
The United States Post Office has witnessed yearly declines in mail volume as they face the reality that marketing options have changed over the past decade, particularly options to move across … more
Categories: Direct Mail Production, Promotional
Proposed Postage Rates for 2013
In October the US Postal Service filed a request with the Postal Regulatory Commission for a proposed postage rate increase. If the rates are approved, the increases will take effect January … more
Categories: Promotional
Sneak Peek: What Nonprofits Should Know About Postal Changes for 2013
Postage plays an important budgetary role in fundraising efforts for nonprofit organizations. As you begin planning next year's budget, there are several expected changes to the postal system to be … more
Categories: Promotional
Why integrate a QR code in my direct mail campaign?
The rapid adoption of smartphones has led to an explosion of QR codes as a convenient way to link the physical world of print to the virtual world of immediate information.
A recent statistic, based … more
Categories: Cross Media, Package Improvement, Promotional
Emotions That Impact B2B Buying Decisions
In their white paper, “Creating Content that Sells: A Guide to Content Marketing for Demand Generation,” marketing automation software firm Marketo describes the B2B buying process as … more
Categories: Promotional
Direct Marketers Focus on "How To Market"
The DMA (Direct Marketing Association) released its Quarterly Business Review for the first quarter of 2011. The bottom line? “Marketers are worrying less about general economic conditions and more … more
Categories: Promotional
Mail Plus QR Codes: A Natural Marketing Team
If any institution promotes direct mail, that surely would be the U.S. Postal Service. In the context of QR codes, a mid-March discussion on the LinkedIn Direct Mail Group brought an interesting … more
Categories: Direct Mail Production, Promotional
QR Codes: The Latest Barcode for Direct Mail
In a recent blog post, we reported that the USPS is launching a QR Code promotion that will run from July 1, 2011 through August 31, 2011. If you want to get on the bandwagon and make the most … more
Categories: Promotional
USPS 2011 Mobile Barcode Promotion Is A Go
On May 17 the Postal Regulatory Commission (PRC) approved the United States Postal Service (USPS) summer Mobile Barcode Promotion. The good news for non-profit mailers is the PRC recommended an … more
Categories: Promotional
USPS 2011 Mobile Barcode Promotion
Use QR Codes in Your Direct Mail and Earn A 3% Postage Discount on Letters and Flats in July and August The USPS will offer a 3% discount to direct mailers who display a QR code on letters and flats … more
Categories: Promotional