Package Improvement
7 Copywriting Blunders in Direct Mail Fundraising
Creative direct mail can be an effective means of fundraising for your organization, but it has to be approached a certain way. You can't just sit down and write a letter requesting donations -- … more
Categories: Package Improvement
Why Personalized Direct Mail Makes "Cents"
Direct mail sometimes gets treated like a marketing strategy straight out of the Stone Age, but it continues to be successfully used - even in a digital world. Among many marketing professionals, … more
Categories: Direct Mail Production, Package Improvement
Are You Talking With Your Customers or At Your Customers?
Raising Alumni Funds with Variable Data See how Virginia Tech reduced package cost and increased response rates and revenue by using variable data.
When it comes to direct mail marketing, … more
Categories: Package Improvement
Creative Direct Mail Ideas You Can't Live Without
Do you want to launch your creative direct mail program into high gear? Then be prepared to embrace the new reality.
Direct mail is a great way to raise donations and increase the visibility of … more
Categories: Package Improvement
Creative Ideas that Drive Action in Direct Mail
Direct mail gets opened, but creative direct mail gets results. It catches the eye, stirs up emotions, and motivates the reader to act. Your direct mail packages might look good enough to open, but … more
Categories: Package Improvement
Examples of Personalized Direct Mail
According to a recent study released by Epsilon, 50 percent of consumers prefer direct mail to email marketing. Although electronic marketing has seen a huge increase in recent years, consumers, … more
Categories: Package Improvement
Maximizing Your Success in Direct Mail Fundraising
Fundraising is the lifeblood of any non-profit organization and one of the most important streams of income for a non-profit is through direct mail. In today’s economy, you need to do … more
Categories: Direct Mail Production, Package Improvement
Direct Mail Envelopes Can Extend Your Creative Options
Don't let the move to online marketing fool you - creative direct mail is still a big moneymaker. But the key to getting the results you want is to create an envelope that people want to open. … more
Categories: Direct Mail Production, Package Improvement
Examples of Creative Direct Mail for 2012
Catching a prospect's eye can be a real challenge when it comes to direct mail. Even with the best-written content, if the piece is not eye-catching and engaging, you are reducing your chances that … more
Categories: Package Improvement
Reduce Your Direct Mail Fundraising Costs in 3 Easy Steps
Although the move to online channels of communication continues to grow, direct mail still plays an integral part in fundraising efforts. Of course, the need … more
Categories: Direct Mail Production, Package Improvement