Direct Mail Production
Big Data Hurdles to Overcome in Direct Mail: Momentum
As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
Big Data Hurdles to Overcome in Direct Mail: Consistency
Have you considered how many departments within your organization touch your customers on a regular basis? The next Big Data hurdle you must address is ensuring you are working with a consistent view … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
Big Data Hurdles to Overcome in Direct Mail: Accuracy
Big Data has emerged to tame the volume, velocity and variability of the massive data sets that are used in today’s direct marketing world. So what is Big Data? Simply put, it is conventionally … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
I Keep Hearing I need a Mailer Id, Do I?
As of January 28, 2013, the USPS requires that all mail that receives automation discounts implements the Intelligent Mail Barcode (IMb). The mailer id is important to the USPS, because it enables … more
Categories: Direct Mail Production
Why Personalized Direct Mail Makes "Cents"
Direct mail sometimes gets treated like a marketing strategy straight out of the Stone Age, but it continues to be successfully used - even in a digital world. Among many marketing professionals, … more
Categories: Direct Mail Production, Package Improvement
USPS Announces New Mailing Promotions for 2013
The United States Post Office has witnessed yearly declines in mail volume as they face the reality that marketing options have changed over the past decade, particularly options to move across … more
Categories: Direct Mail Production, Promotional
January 2013 Postage Increase
In October, the US Postal Service filed a request with the Postal Regulatory Commission for a proposed postage rate increase. The proposed rates are now approved, and the increases will take effect … more
Categories: Direct Mail Production
Don’t Let Your Direct Mail Be Fashionably Late
Are you someone who regularly arrives at a social function just a little later than everyone else? Do you feel this gives you an advantage in such situations and helps draw more attention to you? … more
Categories: Direct Mail Production
Seven Postage Savings Tips for Your Next Appeal
Postage costs can be a sizable amount of what you spend to reach your market audience, but you can shave those expenses by employing any of these seven tips for your next mailing:
Keep it light. … more
Categories: Direct Mail Production
8 Low Cost Direct Mail Ideas For Fundraisers
Direct mail fundraising is a proven and time-tested tool that has helped many worthwhile causes over the years. As a fundraiser, it is vital that you be very clear on the objectives of your direct … more
Categories: Direct Mail Production