Custom Data Solutions
Big Data Hurdles to Overcome in Direct Mail: Momentum
As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
Big Data Hurdles to Overcome in Direct Mail: Consistency
Have you considered how many departments within your organization touch your customers on a regular basis? The next Big Data hurdle you must address is ensuring you are working with a consistent view … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
Big Data Hurdles to Overcome in Direct Mail: Accuracy
Big Data has emerged to tame the volume, velocity and variability of the massive data sets that are used in today’s direct marketing world. So what is Big Data? Simply put, it is conventionally … more
Categories: Cross Media, Custom Data Solutions, Direct Mail Production
3 Steps to Better Data for Personalized Direct Mail
When you send out your next personalized direct mail campaign, how can you be sure it is delivered to the right person, and doesn’t end up in the hands of an unresponsive audience? That can … more
Categories: Custom Data Solutions
The Right Data for Effective Personalized Direct Mail
The DMA says a typical direct mail piece yields a 3.42% response rate, but a personalized package performs one-third better. With that kind of boost, it's no wonder so many companies strive to … more
Categories: Custom Data Solutions
Slicing and Dicing Customer Data
The core of any marketing campaign is the data. Poor data leads to poor results; good data leads to improved response rates, which translates to a higher ROI, and ultimately, business growth … more
Categories: Custom Data Solutions, Direct Mail Production
Hispanic Advertising Market to Grow 5% in 2012
According to a recent survey conducted by Portada, the leading source on Latin marketing and media, the U.S. Hispanic Advertising Market is expected to grow by 5% in 2012. Even with the continuing … more
Categories: Cross Media, Custom Data Solutions
Four Classic Direct Marketing Practices Get An Update
Rule 1. Talk to your reader as if he or she is an individual. Variable data printing (VDP) is today’s star in the old universe of keeping it “between you and me.
Rule 2. Be … more
Categories: Custom Data Solutions, Direct Mail Production
Plugging Census Data Into Your Direct Marketing
Census data and its marketing use are big news for marketers, with details being widely covered in articles, blogs, and webinars.
An April 4 article in AdAge cited Five Surprising Facts Marketers … more
Categories: Cross Media, Custom Data Solutions
Automation Strategies Propel Marketers
Ad Age magazine predicts that interactive marketing will soon be synonymous with marketing. This prediction comes in spite of a new Forrester research study that suggests chief marketing officers are … more
Categories: Cross Media, Custom Data Solutions