The US Postal Service has released their rates for 2013. The rate for a first class stamp is increasing from 45¢ to 46¢. Our full post has all of the details as well as a free PDF chart you can download and print. Read more ››
RSSTo read the entire article about more ways to cut your direct mail costs check out, our full News & Insights article.
Regardless of what industry you’re in, the greatest pressure your … more
Categories: Direct Mail Production
Direct mail has been the primary channel used by direct marketers for decades to communicate with their prospects and customers. It is also true that direct mail products and processes have … more
Categories: Direct Mail Production
Do you want to launch your creative direct mail program into high gear? Then be prepared to embrace the new reality.
Direct mail is a great way to raise donations and increase the visibility of … more
Categories: Package Improvement
Direct mail gets opened, but creative direct mail gets results. It catches the eye, stirs up emotions, and motivates the reader to act. Your direct mail packages might look good enough to open, but … more
Categories: Package Improvement
If you are utilizing folded self-mailers in your direct mail campaign, you’ll want to check out the new standards the United States Postal Service will implement in January. Failing to be … more
Categories: Direct Mail Production
Does it seem like your direct mail ideas are less than creative, or maybe your response rates aren't quite where they need to be? If so, it's time to shake things up and try something new.
Direct … more
Categories: Direct Mail Production
If you're racking your brain trying to come up with a fresh new idea for your next direct mail campaign, get away from your desk and look for inspiration in your mailbox instead.
Every … more
Categories: Direct Mail Production
According to an article in The Wall Street Journal, it’s reported that loyalty programs should be tailored to the target audience and it’s arguable that a one-size-fits-all approach is … more
Categories: Direct Mail Production
When you send out your next personalized direct mail campaign, how can you be sure it is delivered to the right person, and doesn’t end up in the hands of an unresponsive audience? That can … more
Categories: Custom Data Solutions
According to a recent study released by Epsilon, 50 percent of consumers prefer direct mail to email marketing. Although electronic marketing has seen a huge increase in recent years, consumers, … more
Categories: Package Improvement