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As direct marketers, you have experience handling customer data, perhaps even from multiple channels. Now expand that data tenfold, and you’ve got Big Data. Every day the world creates 2.5 … more
Have you considered how many departments within your organization touch your customers on a regular basis? The next Big Data hurdle you must address is ensuring you are working with a consistent view … more
Big Data has emerged to tame the volume, velocity and variability of the massive data sets that are used in today’s direct marketing world. So what is Big Data? Simply put, it is conventionally … more